Raptor-chan
07-01-2009, 02:38 PM
Although most guys know Hollywood uber-producer Jerry Bruckheimer for summer action flicks like Top Gun, The Rock, Con Air and Armageddon, Van Toffler, president of MTV Networks Music & Logo Group, would love for Bruckheimer to take MTV Games out of its comfort zone of rhythmic gaming like The Beatles: Rock Band and attract more females.
“It’s a much more natural and organic fit for us,” added Toffler. “I hope that Jerry takes us to more adventurous places around storytelling in gaming.”
http://static.gamesradar.com/images/mb/GamesRadar/us/Features/2009/06/Bruckheimer%20interview/Screens/jbfilms_01--article_image.jpg
Above: Bruckheimer and co.
Wait a second? Bruckheimer and storytelling women are interested in? Lest you forget, with hit TV shows like C.S.I., Without a Trace, Cold Case, and Amazing Race, Bruckheimer has been attracting viewers of the fairer sex since his first foray into TV 12 years ago. That too, was a major reason for the partnership between MTV Games and Jerry Bruckheimer Games. The deal, which was locked back in December 2007, finally took shape this week with the hiring of former Microsoft Executive Producer Jim Veevaert and former Ubisoft executive Jay Cohen to lead Bruckheimer’s game studio.
“I see more of a connection to women coming to gaming as being a spark for Jerry Bruckheimer’s style of storytelling coming to gaming,” said Toffler. “Gaming is really starting to explode with women, particularly story-driven games like The Sims. I think Jerry has managed to bring both men and women into his storytelling from Pirates of the Caribbean to National Treasure. He does a great blend of action in storytelling and moving narrative forward.”
http://static.gamesradar.com/images/mb/GamesRadar/us/Features/2009/06/Bruckheimer%20interview/Screens/hotatio_caine_csi_miami--article_image.jpg
Above: Bruckheimer gave us C.S.I. Miami. YEAHHHHHHHHHHHH
One of Bruckheimer Films’ latest projects, Prince of Persia: The Sands of Time, should attract both male and female audiences when Disney releases the tentpole movie next summer. Based on the Ubisoft videogame, Bruckheimer hopes to do for games what he did for theme park rides.
“We liked the concept of the game and felt like we could do some interacting character development with the characters,” said Bruckheimer. “We felt we could make it very exciting, which I think we’ve done.”
When it comes to translating a game into a film, Bruckheimer went straight to the source, hiring Prince of Persia creator Jordan Mechner.
http://static.gamesradar.com/images/mb/GamesRadar/us/Features/2009/06/Bruckheimer%20interview/Screens/prince--article_image.jpg
Above: Prince of Persia: The Sands of Time – Bruckheimer’s next Disney joint
“I think to honor what gamers like about the game, you work with the people who actually created the game,” said Bruckheimer. “So the individual who created the games for us worked with us on the screenplay and everything else, so he's part of the process. He's not going to do something that would hurt his fan base.”
Bruckheimer brought in director Mike Newell (Harry Potter and the Goblet of Fire) to direct Prince of Persia: The Sands of Time, opening May 28, 2010. Jake Gyllenhaal steps into the shoes of the prince with Ben Kingsley, Gemma Arterton, Alfred Molina and Steve Toussaint rounding out the cast.
Asked why so many videogame adaptations from Super Mario Bros. to Doom have failed, Bruckheimer replied, “I couldn’t tell you that. They just haven’t quite captured the imagination of the audience yet, but they will. I think it will definitely happen, whether we do it or other people do it.”
http://static.gamesradar.com/images/mb/GamesRadar/us/Features/2009/06/Bruckheimer%20interview/Screens/garbage--article_image.jpg
Above: When game movies are utter garbage
Because Bruckheimer is now coming at games from both sides, developing games and turning them into movies, he believes it’s possible to launch a new franchise as a game before bringing it to film.
“I think games are another form of entertaining audiences,” said Bruckheimer. “Gamers do it very successfully. We can use our storytelling skills and our character-development skills to work with gamers and hopefully develop some interesting games.”
Given the typical two year development cycle for an original game, it will be a while before gamers get to see what Bruckheimer can add to the videogame genre. But MTV Games has high hopes for the producer.
“Bruckheimer could lead with convergence, particularly with TV to online gameplay,” said Toffler. “I think Jerry is definitely a pioneer that could figure this out. Because of his intimate understanding of how films and TV are made, and his soon-to-be knowledge of how games are made, he may be able to put together the pieces like no one else has.”
Bruckheimer is a bit more cautious when it comes to convergence.
“I think it’s going to depend on a project on project basis,” said Bruckheimer. “I can’t make an overall statement because you never know. I’m sure somebody will achieve convergence between these mediums. Hopefully, we’ll be one of them. But you never know.”
Since he’s not a gamer, Bruckheimer keeps abreast of the games business by reading about it. He also makes a point of hiring game industry veterans to steer his newest venture.
“I’ll certainly be involved in these games, but I’m reliant on my talent that I’ve hired and the talented game developers that we’ll be working with,” said Bruckheimer.
He’s also reliant on the technology inside of the game consoles.
“The new consoles that will be coming out in the next five to 10 years I’m sure will almost be lifelike with the characters,” said Bruckheimer. “I think that’s really exciting. I guess anytime you can have a clearer picture, more interesting graphics, more computer power; it's better for the audience to enjoy it.”
http://static.gamesradar.com/images/mb/GamesRadar/us/Features/2009/06/Bruckheimer%20interview/Screens/gforce_3--article_image.jpg
Above: Disney’s G-Force – reasonably cute
At the end of the day, whether he’s overseeing his latest summer blockbuster like Disney’s G-Force (opening July 24), or creating a new game, the end goal remains the same.
“I think it’s all part of entertaining people and taking them away from their daily lives,” said Bruckheimer. “The game companies have done an excellent job and their successful games are doing that. It’s the same thing we try to do with our movies. That’s the name of the game - entertain an audience.”
Courtesy: Kotaku, GamesRadar
“It’s a much more natural and organic fit for us,” added Toffler. “I hope that Jerry takes us to more adventurous places around storytelling in gaming.”
http://static.gamesradar.com/images/mb/GamesRadar/us/Features/2009/06/Bruckheimer%20interview/Screens/jbfilms_01--article_image.jpg
Above: Bruckheimer and co.
Wait a second? Bruckheimer and storytelling women are interested in? Lest you forget, with hit TV shows like C.S.I., Without a Trace, Cold Case, and Amazing Race, Bruckheimer has been attracting viewers of the fairer sex since his first foray into TV 12 years ago. That too, was a major reason for the partnership between MTV Games and Jerry Bruckheimer Games. The deal, which was locked back in December 2007, finally took shape this week with the hiring of former Microsoft Executive Producer Jim Veevaert and former Ubisoft executive Jay Cohen to lead Bruckheimer’s game studio.
“I see more of a connection to women coming to gaming as being a spark for Jerry Bruckheimer’s style of storytelling coming to gaming,” said Toffler. “Gaming is really starting to explode with women, particularly story-driven games like The Sims. I think Jerry has managed to bring both men and women into his storytelling from Pirates of the Caribbean to National Treasure. He does a great blend of action in storytelling and moving narrative forward.”
http://static.gamesradar.com/images/mb/GamesRadar/us/Features/2009/06/Bruckheimer%20interview/Screens/hotatio_caine_csi_miami--article_image.jpg
Above: Bruckheimer gave us C.S.I. Miami. YEAHHHHHHHHHHHH
One of Bruckheimer Films’ latest projects, Prince of Persia: The Sands of Time, should attract both male and female audiences when Disney releases the tentpole movie next summer. Based on the Ubisoft videogame, Bruckheimer hopes to do for games what he did for theme park rides.
“We liked the concept of the game and felt like we could do some interacting character development with the characters,” said Bruckheimer. “We felt we could make it very exciting, which I think we’ve done.”
When it comes to translating a game into a film, Bruckheimer went straight to the source, hiring Prince of Persia creator Jordan Mechner.
http://static.gamesradar.com/images/mb/GamesRadar/us/Features/2009/06/Bruckheimer%20interview/Screens/prince--article_image.jpg
Above: Prince of Persia: The Sands of Time – Bruckheimer’s next Disney joint
“I think to honor what gamers like about the game, you work with the people who actually created the game,” said Bruckheimer. “So the individual who created the games for us worked with us on the screenplay and everything else, so he's part of the process. He's not going to do something that would hurt his fan base.”
Bruckheimer brought in director Mike Newell (Harry Potter and the Goblet of Fire) to direct Prince of Persia: The Sands of Time, opening May 28, 2010. Jake Gyllenhaal steps into the shoes of the prince with Ben Kingsley, Gemma Arterton, Alfred Molina and Steve Toussaint rounding out the cast.
Asked why so many videogame adaptations from Super Mario Bros. to Doom have failed, Bruckheimer replied, “I couldn’t tell you that. They just haven’t quite captured the imagination of the audience yet, but they will. I think it will definitely happen, whether we do it or other people do it.”
http://static.gamesradar.com/images/mb/GamesRadar/us/Features/2009/06/Bruckheimer%20interview/Screens/garbage--article_image.jpg
Above: When game movies are utter garbage
Because Bruckheimer is now coming at games from both sides, developing games and turning them into movies, he believes it’s possible to launch a new franchise as a game before bringing it to film.
“I think games are another form of entertaining audiences,” said Bruckheimer. “Gamers do it very successfully. We can use our storytelling skills and our character-development skills to work with gamers and hopefully develop some interesting games.”
Given the typical two year development cycle for an original game, it will be a while before gamers get to see what Bruckheimer can add to the videogame genre. But MTV Games has high hopes for the producer.
“Bruckheimer could lead with convergence, particularly with TV to online gameplay,” said Toffler. “I think Jerry is definitely a pioneer that could figure this out. Because of his intimate understanding of how films and TV are made, and his soon-to-be knowledge of how games are made, he may be able to put together the pieces like no one else has.”
Bruckheimer is a bit more cautious when it comes to convergence.
“I think it’s going to depend on a project on project basis,” said Bruckheimer. “I can’t make an overall statement because you never know. I’m sure somebody will achieve convergence between these mediums. Hopefully, we’ll be one of them. But you never know.”
Since he’s not a gamer, Bruckheimer keeps abreast of the games business by reading about it. He also makes a point of hiring game industry veterans to steer his newest venture.
“I’ll certainly be involved in these games, but I’m reliant on my talent that I’ve hired and the talented game developers that we’ll be working with,” said Bruckheimer.
He’s also reliant on the technology inside of the game consoles.
“The new consoles that will be coming out in the next five to 10 years I’m sure will almost be lifelike with the characters,” said Bruckheimer. “I think that’s really exciting. I guess anytime you can have a clearer picture, more interesting graphics, more computer power; it's better for the audience to enjoy it.”
http://static.gamesradar.com/images/mb/GamesRadar/us/Features/2009/06/Bruckheimer%20interview/Screens/gforce_3--article_image.jpg
Above: Disney’s G-Force – reasonably cute
At the end of the day, whether he’s overseeing his latest summer blockbuster like Disney’s G-Force (opening July 24), or creating a new game, the end goal remains the same.
“I think it’s all part of entertaining people and taking them away from their daily lives,” said Bruckheimer. “The game companies have done an excellent job and their successful games are doing that. It’s the same thing we try to do with our movies. That’s the name of the game - entertain an audience.”
Courtesy: Kotaku, GamesRadar